Scoped per project
SEO/GEO-Optimized Website Builds
We build websites structured for two audiences at once: search engines and AI answer engines (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews). That means clean semantic structure, direct Q&A content AI engines can quote, and the technical fundamentals — structured data, fast static rendering, clear entity signals — that both rely on.
What's included
- Semantic heading structure and clean information architecture
- FAQ content written in direct, citation-friendly Q&A format
- Organization, Service, and FAQPage structured data
- Statically generated pages for speed and crawlability
Process
Audit & entity mapping
We map what the site needs to be unambiguously about, for both search engines and AI crawlers.
Content architecture
We structure pages, headings, and FAQ blocks around real queries, not keyword stuffing.
Build
We build a fast, statically generated site with structured data wired in from the start.
Launch & monitor
We ship, submit to search consoles, and monitor early indexing and citation behaviour.
FAQ
What is GEO?
GEO (generative engine optimization) is structuring a site so AI answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews can accurately cite it — direct Q&A content, clear entity signals, and structured data, alongside classic SEO fundamentals.
Is GEO different from SEO?
They overlap heavily — both reward clean structure, clear writing, and fast pages — but GEO adds an emphasis on directly quotable, self-contained answers, since AI engines cite passages rather than ranking whole pages.
Do you guarantee rankings or AI citations?
No. No one can guarantee search rankings or AI citations. We build the structural and content fundamentals that make both more likely, and report on what actually happens post-launch rather than promising outcomes up front.
What's an example of this work?
See the case studies page for real projects, including lumirank.ca — a GEO-focused studio whose own site follows these same structural patterns.
Ready to scope this?
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